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David H. Urmann

Breakfast cereals are a frequently served morning meal. It is being marketed for all ages as a substitute for a heavy meal prior to starting the day. It's a ready to eat food commonly mixed with milk and for some, sugar, in order to enhance its flavor.

Body: A hundred fifty years ago American's have breakfast that are usually made up of meats like the ones heavy on the pork. These breakfast menus do not possess fiber. With the long term consumption of these kinds of food, a wide spread disease inside the stomach known as gastric disorder became prevalent.

This paved the way for the cereal to be invented. Its invention became a reality in the year 1863 by a certain James Caleb Jackson. Jackson is a known constant vegetarian who lived in Battle Creek Michigan, US. He initially called these cereals as "Granula". During Jackson's time, the task of making cereals was a long and tedious process. The preparation took so much time. This is due to the fact that the so-called "bran" needs to be soaked in water overnight until it is tender and ready to eat.

Hence, in the year 1877, it was improved by John Harvey Kellogg, who created the crushed cornmeal, along with oats and wheat. At that time, this was for his patient who is so anguished from bowel difficulty. He also made this for his other patients who suffered from severe constipation.

Then, John's brother, Will Kellogg, later developed his invention by creating the now popular "corn flakes". It is this man who owns the popular Kellogg Company and who continues the legacy of manufacturing corn flakes worldwide. With the establishment of the company during Will Kellogg's time, corn flakes and other cereals was formally introduce in public in the year 1906.

During the 1930's, Kellogg's breakfast cereal main target were the younger generation, particularly the kids. This is why they added sugar as their main ingredient. Soon, they came up with mascots in order to attract the attention of more kids. Their mascots would include: Tony the Tiger, Trix Rabbit and Rice Krispies elves.

The manufacturing of these breakfast cereals was soon followed and enriched by different companies such as the:

• Quaker Oats Company - They are the ones who initially introduced the hot cereal, either cooked in a pan or just by adding hot water. This is best with milk and sugar, along with variants of flavors like chocolate and strawberry. Aside from that, they also sell Oatmeal Squares, Quisp, Cap'N Crunch and Mother's Natural Food. It has become popular in the market these days.

• Nestle Company - They are the ones who manufactured the so-called Cookie Flakes, Fruitful Shredded Wheat and Fitness Honey and Nut.

• General Mills - They are the ones who created the Honey Nut Cheerios, Lucky Charms and Golden Graham.

• Malt-O-Meal - They are the ones who made numerous products such as the Apple Zings, Cinnamon Toasters, Colossal Crunch, Fruity Dyno-Bites, Raisin Bran, Strawberry Cream Mini Spooners and many more.

Moreover, cereals are a member of the grass plant group that has starchy seeds as it main ingredient. It is a suitable and nutritious food, which is typically made from corn, wheat, oats, barley, rice and rye.

Cereals are also a major source of energy which can provide about 350 kcal per 100 grams. Cereal proteins are also usually feeble in its nutritional property due to the undersupply of essential amino acids and lysine. The corn's proteins are mostly poor, lacking in lysine and tryptophan. Unlike rice proteins, it is richer in lysine as compared to other ordinary cereal proteins. Furthermore, it is believed to be healthier. It is also a good source of vitamin B, mainly of Thiamine.

Hence, most dietitians would recommend a whole grain cereal for a person who is suffering from diabetes. For those who want to lose weight because it is a good source of fiber, this is best served hot and mixed with fresh or dried fruits, raisins and nuts.

Furthermore, breakfast cereals are extremely popular to children of this time. This is due to the fact that cereals these days, particularly the ones for kids, are especially made with various flavors and are usually designed with advertised characters. This acts as a promotional agenda so that kids will enjoy their meal while eating. Cereals are typically served with fresh milk.

Thus, at current, breakfast is not complete without having cereals. It is a healthy habit to practice having this, in order to get the necessary nutritional components needed to go through the entire day. This is also the reason behind David Roth and Richard Bacher's idea of putting up a restaurant they called CEREALITY Cereal Bar and Cafe.

In this café, customers can select their favorite brands and toppings inside their cereal box. This establishment customizes the design of cereals and they sell this with a so-called "takeout bucket". Their toppings are also composed of malted milk balls, nuts and fruits. Consumers can also select from smoothies, custom-made parfaits and a variety of coffee and tea ingredients. This establishment is now open in different parts of the US and is still open for franchising.

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Cole Carson

What do you do on your typical morning? If you’re like many Americans you probably grab a quick shower, get ready in a hurry, and fly out the door in an attempt to be at work on time. If this is you, what is your morning routine missing? Breakfast. Not eating in the morning may seem trivial, but breakfast has long been regarded as one of, if not the, most important meal. Modern research done on the health benefits of eating breakfast is standing behind this, and after you’ve taken a look at what a good breakfast has to offer, you just may find yourself slowing your mornings down.

While most people avoid breakfast because they don’t feel like they have time, the next greatest cause is concern over weight loss. Many people feel that eating a healthy breakfast will simply fill them with more calories that they don’t need and that skipping breakfast will cause them to lose weight. This actually couldn’t be further from the truth. Studies are widely crediting breakfast with powerful weight loss benefits, and science backs them up. It’s actually quite simple – when you don’t eat in the morning, your metabolic rate slows tremendously because your body has no source of fuel to burn for the day. This causes your blood sugar to consequently drop. Your body, of course, wants to correct for all of this, and to do so it is going to cause excess hunger to provide itself with fuel. It’s also going to crave sugary, fattening foods to help even out blood sugar levels. As a result it will be almost impossible to resist snacking on unhealthy foods throughout the day, and you’re going to eat much more than you need to at meals. Simply by eating breakfast you will speed up your metabolic rate, and according to concisive studies, people who eat a regular meal in the morning weigh an average of eight pounds less.

Other than weight loss, what else can breakfast do for you? Breakfast offers you the best chance of the day to get a good helping of whole grains with the right breakfast cereal. Getting a serving of whole grains every day can do many wonderful things for your body, but most importantly it will improve your cardiovascular health. Cardiovascular disease is dangerous and on the rise, and the only way to prevent it is to head it off early. Studies have shown that eating a breakfast based on whole grains and oats every morning can reduce your chance of dying of heart disease by as much as 20%. When looking for cereals, choose those with whole grains first in the ingredients list. While energy bars are popular and may seem like a good idea to save time, most of them really need to be avoided. Few actually contain significant amounts of fiber, and are loaded with calories. Breakfast will also energize you for the day. With a fuel source to burn and increased metabolic rate, your energy levels will be higher and more stable and you’ll feel much better.

There is truly no good excuse for missing breakfast. Ultimately, the benefits that can be gained by simply eating something healthy for you each morning simply override any excuses about time or weight loss. Breakfast can drastically improve your health, help you feel much better throughout your day, help to shed a few pounds, and help fight off a disease or two. There is no other way to get these kinds of results so easily, and breakfast can do even more for you by incorporating other healthy foods such as fruits into your morning. Breakfast gives you a chance to get daily servings of the foods you know you should be getting, so slow down a little bit and enjoy a little meal to get yourself ready to tackle your day.